Meet Our People
Management Team
James Figurell
Dealer
Mark Shahrok
Service Director
Jarrad Sitton
Parts Director
Sales and Finance Managers
Josh Lewis
General Sales Manager
Joel Calderon
Sales & Finance Manager
Matt Watson
Sales & Finance Manager
Mario Moreno
Sales & Finance Manager
Fernando Carrillo
Finance Manager
Paulo Ramirez
Finance Manager
Sales Team
Joseph Vongdara
Sales Consultant
- Price Ford Since 2015
- Merced native
- UC Davis graduate
- I enjoy spending time with my wife and son, who loves visiting dad at work.
Juan Ceja
Sales Consultant
Bilingual (English/Spanish)
- Price Ford Since 2016
- Turlock native
- I have the knowledge, passion, and patience to assist our customers.
Hugh Smulson
Sales Consultant
- Price Ford Since 2002
- Turlock & Modesto native
- I enjoy fishing, traveling, art, museums, and spending time with my 2 boys.
Robert Simon
Sales Consultant
Bilingual (English/Assyrian)
- Price Ford Since
- Turlock native
- 30+ years in automotive sales
- I am passionate about the Ford brand and serving my community.
Brian Orr
Sales Consultant
- Price Ford Since 2023
- Escalon & Oakdale native
- Retired Deputy Sheriff
- 20+ years in automotive sales
- I enjoy fishing and spending time with my grandkids.
Navi Dhillon
Sales Consultant
Bilingual (English/Punjabi)
- Price Ford Since 2013
- Turlock native
- Experience in detailing, sales, and service departments
- I take pride in my career and enjoy playing soccer in my free time.
Matt Lomeli
Sales Consultant
- Price Ford Since 2021
- Merced native
- Experience in detailing and started in sales in 2023
- I’ve always had a passion for cars, especially trucks
Jesus "Jesse" Gallegos
Sales Consultant
Bilingual (English/Spanish)
- Price Ford Since 2025
- Patterson native
- Parts and sales experience at Country Ford, McAuley Ford, and Price Ford
- I enjoy camping and spending time with my grandkids.
Jorge Ortiz
Sales Consultant
Bilingual (English/Spanish)
Tiffany Figurell
Sales Consultant
Isaiah Watson
Sales Consultant
Kat Asher
Sales Consultant
Service Team
Ric Figurell
Service Operations Manager
Bryan Whetstone
Service Advisor
Nickeddy Flores
Service Advisor
Curtiss Beagle
Service Advisor
Albert Ramos
Service Advisor
Mo Tafolla
Service Advisor
Garnet Turner
Service Advisor
Jonathan Iniguez
Service Advisor
Garrett Wilverding
Service Advisor
Parts Department
Quetza Lima
Parts Sales Consultant
Paul Lund
Parts Sales Consultant
Jose Castro
Parts Sales Consultant
Ruben Gomez
Parts Sales Consultant
Alejandro Garcia
Parts Sales Consultant
Adrian Beltran
Parts Sales Consultant
Business Office
LaTricia Goncalves
Sales & Finance Administration
Angie Hernandez
Sales & Finance Administration
